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Unilock: Revolutionizing Contractor Engagement with AI
For years, Unilock has built its reputation on a personal approach—reaching out directly to contractors, understanding their needs, and delivering tailored solutions. This hands-on strategy has positioned them as a leader in the concrete paver industry.
But with contractors spread across different advertising channels—some barely advertising at all—Unilock faced a challenge:
“How can we find and truly understand these contractors?”
Enter NeuTalk
Initially, NeuTalk was tasked with generating a simple lead list of contractors. However, the results were astonishing—50% of the leads were brand new to Unilock’s CRM, compared to their usual 5-10% discovery rate.
This massive leap in data uncovered an untapped market, and Unilock saw an opportunity to do even more.
The Plan
NeuTalk deployed its proprietary software, NeuSights, an AI-powered platform that automates:
✅ Data collection from public sources intended for outreach (GDPR & PII compliant)
✅ AI-driven analysis of contractor media, reviews, and online presence
✅ Market insights to identify trends and emerging opportunities
This enabled Unilock to go beyond just lead generation—it gave them deep contractor insights, allowing them to anticipate needs, offer better solutions, and stay ahead of market trends.
Recognizing the potential, Unilock and NeuTalk agreed to establish a dynamic intelligence system, continuously gathering and analyzing contractor data to fuel long-term growth.
The Results
🔹 6,000 high-quality leads per quarter
🔹 Real-time contractor insights for personalized outreach
🔹 Continuous market intelligence to adapt and innovate
With NeuTalk’s AI-driven approach, Unilock has transformed its lead generation into a living, breathing ecosystem—ensuring they stay connected, informed, and ahead of the competition.